The widespread use of information and communication technologies enables consumers to obtain and share information whenever they feel the urge. With the advent of review websites and forums, companies and business owners may find themselves victims of consumer cyber aggression, which can hurt a company badly. Moreover, 26 possible drivers in related literature are identified and included in a questionnaire administered to college students. Moreover, the study identifies six factors contributing to cyber aggression engagement as follows: personal aggressiveness, ease of perpetration, internet negativity, personal gains, helping the company and recreation. Cyber aggression is generally viewed as interpersonal violence among adolescents.
Examination of cyber aggression by adult consumers: ethical framework and drivers
As the access to this document is restricted, you may want to search for a different version of it. Psychological ownership and domestic products preferences ," Journal of Business Research , Elsevier, vol. KG, vol. Eckhardt, Peterson, Robert A.
Young adult consumers' media usage and online purchase likelihood
A survey was conducted to test the hypothesized relationships. Finally, app category involvement predicts loyalty toward a particular brand in the service app category. The effect of app involvement on brand loyalty is moderated by hot and cold brand relationship quality in cases of hedonic and utilitarian apps, respectively. The value of this research lies in identifying relevant managerially actionable moderators that shape the relationships between perceived dominant app design hedonic vs utilitarian , app category involvement and app brand loyalty. Sarkar, J.
Objective: To identify the information that adult consumers use on food labels, the difficulties they experience when using food labels and their reasons for not always using food labels. The relationship between their understanding of the information on the food label and their ability to make informed food choices was also investigated by means of their being required to perform labelling tasks. Design: A cross-sectional and descriptive research approach was followed. Data were collected by means of the administration of questionnaires.